Why Your Website Isn’t Showing Up on Google (And How to Fix It)

If your website isn't showing up on Google, you're not alone. Countless Springfield business owners launch a new site, only to wonder weeks later: “Why can’t anyone find me?”

Here’s the truth: just launching a site isn't enough. Google needs to find, understand, and trust your site before it will show it to potential customers.

This guide walks you through the most common reasons your website isn’t ranking—and how to fix them step by step.

✅ 1. Your Website Isn’t Indexed Yet

The Fix: Submit your site to Google manually

Go to Google Search Console

• Add your site

• Submit your sitemap (usually yoursite.com/sitemap.xml)

• Request indexing of key pages (like your homepage and service pages)

Why It Matters: If Google hasn’t crawled your site yet, it can’t list it in search results. Submitting your sitemap gives it a head start.

✅ 2. Your Site Has Technical SEO Issues

The Fix: Run a technical SEO audit

Use a tool like:

• Screaming Frog

• Semrush Site Audit

• Ahrefs Webmaster Tools

Check for:

• Broken links (404s)

• Slow page speed

• Missing or duplicate meta tags

• Noindex tags blocking search engines

Tip: Always ensure your robots.txt and meta tags aren’t accidentally preventing indexing.

✅ 3. Your Site Has No Real Content

The Fix: Add original, useful content

Pages Google needs to see:

• Homepage with clear value

• Individual service pages (each focused on one offer)

• About page with local info

• Contact page with NAP (name, address, phone)

• Blog or FAQ section with local questions/answers

Google wants content that answers real questions.

Example: Instead of just “Roofing Services,” write a full page on “Residential Roof Repair in Springfield, MO”—with photos, FAQs, and reviews.

✅ 4. You’re Targeting the Wrong Keywords

The Fix: Use local, specific keywords

Bad: “Best contractor”Good: “Springfield MO kitchen remodeling contractor”

Use free tools like:

• Ubersuggest

• Google Keyword Planner

• AnswerThePublic

Look for phrases people in your city are typing—then build pages or posts around those.

✅ 5. Your Competitors Have Stronger SEO

The Fix: Do basic competitor research

Search your target keyword (e.g., “Springfield lawn care”) and look at:

• Their page titles & meta descriptions

• How often they mention the keyword

• How fast their site loads

• If they have backlinks (links from other sites)

You don’t need to copy them—but learn what’s helping them rank and make yours better.

✅ 6. Your Google Business Profile Isn’t Connected

The Fix: Set up and verify your Google Business Profile

It helps you:

• Show up on Maps

• Appear in the Local Pack

• Earn reviews and build trust

Make sure your business info (NAP) matches what’s on your website.

✅ 7. You Don’t Have Any Backlinks

The Fix: Start building local backlinks

Backlinks = votes of trust from other websites.

Easy local backlink sources:

• Springfield Chamber of Commerce

• Local directories (Yelp, BBB, Alignable)

• Sponsorships and event listings

• Vendor or partner websites

Tip: Write a blog post and share it with local news, bloggers, or community groups.

✅ 8. Your Site is New (Be Patient!)

It can take weeks—or even months—for new sites to rank, especially in competitive industries.

What to do in the meantime:

• Keep publishing local-focused content

• Share links to your site on social media

• Ask happy clients to leave Google reviews

• Submit your site to Bing and Yahoo too

Consistency over time is key.

🚀 Want to Know Exactly Why Your Site Isn’t Ranking?

Let me take a look.

At Crowder Code and Design, I help Springfield businesses fix the exact problems holding them back from Google.

Get a free video audit showing:

• Why your site isn’t ranking

• What your competitors are doing better

• What you can fix this week to improve visibility

👉 Request Your Free Website Video Audit Here

Let’s get your business showing up where it counts.