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Top 7 Ways to Get More Leads From Your Website (Springfield Business Edition)

  • Writer: Johnathon Crowder
    Johnathon Crowder
  • Aug 2
  • 4 min read
Top 7 ways to get more leads from your website, Web Graphic

In 2025, most Springfield small businesses know they need a website. But what many don’t realize is that their website could be working much harder for them.


A great website isn’t just a digital business card. It should actively bring in leads, build trust, and convert visitors into paying customers 24/7.


If your site isn’t doing that, this guide is for you.


Below are 7 proven strategies to help Springfield business owners get more out of the website they already have — no paid ads required.



1. Add Clear Calls-to-Action (CTAs) on Every Page

Most websites suffer from one fatal flaw: they don’t tell the visitor what to do.

A strong CTA acts like a guide. It shows your site visitor the next logical step. Without one, even interested prospects may leave confused.


🔹 Good CTAs include:

  • "Get a Free Estimate"

  • "Schedule a Consultation"

  • "Book Now"

  • "Call for a Free Quote"


🔹 Best Practices:

  • Place your primary CTA above the fold (before users scroll)

  • Repeat it mid-page and at the end

  • Use bold, contrasting buttons

  • Keep the text short and action-focused

Pro Tip: Track which CTAs get the most clicks using a tool like Hotjar or Google Tag Manager. Even a single word change in your button text can boost conversions dramatically.


2. Create Landing Pages for Each Service

If you have just one generic "Services" page listing everything you do, you’re leaving money on the table.


Google favors specific, focused pages because they match the intent of searchers more precisely.


This means:

  • One page for "Springfield Gutter Cleaning"

  • Another for "Springfield Roof Repair"

  • Another for "Republic MO Power Washing"


These pages act as magnets for long-tail keywords and attract higher-converting traffic.



🔹 Why this works:

  • Targets local, high-intent searches

  • Improves keyword rankings

  • Makes your offer easier to understand and trust

  • Gives you more opportunities to add CTAs, testimonials, and relevant content

Pro Tip: Make each landing page visually unique. Use real photos, customer quotes, and service-specific FAQs to build trust.


3. Use Local Reviews and Testimonials

Springfield buyers trust Springfield voices.

A generic 5-star review means little. But a quote like this?

"Crowder Code completely transformed our site. Within 3 weeks, we saw double the leads. Highly recommend them to anyone in Nixa or Ozark!"— Mike L., Republic MO

That’s powerful.


🔹 How to collect and use reviews effectively:

  • Ask happy clients for short reviews mentioning their city or neighborhood

  • Add headshots, logos, or video if possible

  • Include testimonials on your homepage, service pages, and contact page

  • Use a rotating slider or masonry grid to showcase multiple reviews

Pro Tip: Include keywords in your testimonial headlines. Example: "Springfield Roofing Client Doubled Leads in 30 Days"


4. Install a Click-to-Call Button for Mobile Visitors

Over 70% of local traffic happens on phones. If your mobile site doesn’t make calling you effortless, you’re bleeding leads.


🔹 Make sure to:

  • Use a floating or sticky button that says "Tap to Call"

  • Show your phone number prominently in the header and footer

  • Ensure it’s clickable (use tel: links that work on all devices)


🔹 Advanced Tip:

  • Use call tracking software like CallRail or a Google forwarding number to measure which pages drive the most calls.

  • Review call recordings (if legal in your state) to improve your phone sales process.

Pro Tip: Combine this with your Google Business Profile so mobile users can tap-to-call directly from search results.


5. Capture Leads with a Simple Form

Not everyone is ready to call right away. Give them a low-commitment alternative: a contact form.


This gives you their info, starts a relationship, and opens the door to future follow-up.


🔹 What to Offer:

  • Free consultation

  • Free quote

  • Free site review or audit

  • Downloadable checklist or local guide ("Springfield Business Website Starter Kit")


🔹 Form Tips:

  • Keep it short: Name, email, phone, and message

  • Use smart forms that pre-fill or show custom questions based on page

  • Make the form visually appealing and mobile-friendly

Pro Tip: Place forms strategically on service pages and blogs. Don’t hide them only on a "Contact" page.


6. Highlight Your Value Proposition (Above the Fold)

First impressions matter. You only have a few seconds to capture someone’s attention.


Your homepage should instantly answer:

  • What do you do?

  • Who do you help?

  • Why should I trust you?


🔹 Example Headline:

"Websites That Work Harder: Built for Springfield Small Businesses Who Want More Leads"

🔹 Supporting subheadline:

"Fast, clean, mobile-friendly websites with real SEO — so your business gets found."

Use bold fonts, clear language, and real local imagery (not stock photos).


Pro Tip: Test headlines using a tool like Headline Studio or through A/B testing in Google Optimize.


7. Make Your Website Fast and Mobile-Friendly

Site speed and mobile usability are no longer optional. They directly impact your SEO and your conversion rates.


🔹 Steps to Boost Speed:

  • Compress all images before uploading (TinyPNG or WebP format)

  • Lazy load below-the-fold content

  • Avoid bloated WordPress themes or unnecessary plugins

  • Use fast, secure hosting (Cloudways, SiteGround, or Vercel for static sites)

  • Enable caching and minify JavaScript/CSS files


🔹 Mobile Optimization Tips:

  • Use large, tappable buttons

  • Keep font sizes readable on small screens

  • Avoid popups that block content on mobile

  • Test with Google Mobile-Friendly Test

Pro Tip: A site that loads in under 2 seconds can cut your bounce rate by 50% or more. Speed = trust.


Final Thoughts: It All Adds Up

Your website doesn’t need a complete overhaul to start generating more leads. Often, just a few strategic adjustments can lead to a huge ROI.


Start small:

  • Add CTAs.

  • Separate your services into unique pages.

  • Ask for local testimonials.

  • Test your mobile speed.

  • Track what’s working and adjust monthly.


These small wins build momentum over time and help your site become a true lead-generation engine for your Springfield business.


Want to Know Why Your Website Isn’t Bringing in More Leads?

Let me take a look — for free.


At Crowder Code and Design, I help Springfield businesses turn underperforming websites into lead-generating machines.


Get a custom video audit of your site showing:

🔹 Where you’re losing leads

🔹 What your competitors are doing better

🔹 How to fix it this week — without guessing


 
 
 

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