How to Know If Your Website Is Hurting Your Business
- Johnathon Crowder
- Jul 24
- 3 min read
👋 Your Website Should Help — Not Hurt
Your website is supposed to support your business, not quietly hold it back. But for many small business owners in Springfield, that’s exactly what’s happening.
Maybe you paid someone to build it years ago. Or maybe you built it yourself and haven’t touched it since. Either way, if your site isn’t bringing in leads or showing up in search, it could be doing more harm than good.
Here’s how to know for sure — and what to do about it.
🚩 1. You’re Getting Visitors… But No Customers
If people are visiting your site but you’re not getting calls, emails, or form submissions, that’s a problem. It likely means they aren’t finding what they need — or they don’t trust what they see.
This happens when:
Your message isn’t clear
There’s no strong reason to contact you
The design feels outdated or confusing
What to Do:
Make your offer clear right away. Add a short headline that says what you do, where you do it, and how to get started. Place a visible “Call Now” or “Request a Quote” button near the top and again near the bottom.
🚧 2. Your Website Feels Old or Unprofessional
It doesn’t matter how great your service is — if your website feels outdated or cluttered, people will assume your business is too.
Watch out for:
Hard-to-read text or messy layouts
Low-quality images or clipart
Broken links or “Coming Soon” pages
Confusing menus with too many options
What to Do:
Simplify. Use clean sections, clear fonts, and real photos of your work or team. Cut anything that doesn’t help someone take action.
📉 3. You Don’t Show Up on Google
If someone searches “your service + Springfield MO” and your site is nowhere to be found, it’s missing some key local SEO basics.
This often means your site:
Doesn’t mention your city or service enough
Doesn’t have a proper page title or description
Isn’t connected to your Google Business Profile
What to Do:
Update your homepage title to say something like “Affordable Tree Service in Springfield, MO.” Add your city and service naturally throughout your site — especially in headlines and image alt tags. And if you haven’t set up a Google Business Profile yet, start here.
📱 4. It’s Hard to Use on a Phone
Most people will visit your site on their phones. If they can’t read it, click buttons, or find your contact info quickly, they’ll leave — fast.
Common mobile problems:
Text is too small
Buttons are hard to tap
Forms don’t work or are too long
It takes too long to load
What to Do:
Check your site on your phone. Can someone call you or message you in under 10 seconds? If not, make updates. Use a mobile-friendly layout with larger text and clear, simple sections.
🔒 5. It Doesn’t Build Trust
Customers want to feel confident before hiring someone. If your website is missing key trust-builders, they may click away — even if you’re the best in town.
Signs trust might be missing:
No real reviews or testimonials
No photos of you, your team, or your work
Outdated contact info or no clear location
What to Do:
Add 2–3 honest testimonials from real customers (with names if possible). Use photos from real jobs. And double-check that your contact info is accurate and easy to find.
🧭 How to Know for Sure
If your website has one or two of these problems, you may just need a tune-up. But if you’re seeing several of them — and your leads have dried up — your website might be doing more damage than good.
Here’s a quick self-check:
👋 Want Help Reviewing Your Website?
If you’re unsure what’s working and what’s not, I can help. I offer free video reviews for local Springfield businesses.
I’ll visit your site, check the basics, and record a short video with clear advice — no tech jargon, no pressure to hire me.
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